Private Labels

Valta Pet Products, JSC conducts regular monitoring of needs on the Russian pet products market and analyzes trends in international pet products industry, which helps it to always stay on the crest of the “industry wave” and meet high expectations of end consumers, which in recent years becoming more and more responsible and careful when choosing products for their pets.

Basic high priority area for private labels is treats (Mnyams and Bonya brands). Valta launched line of treats in 2006 and by far has achieved considerable success. Made from natural ingredients without artificial colours or preservatives Mnyams and Bonya quickly hit pets’ taste and were sold in great quantity for a novelty in the pet treats sector of the Russian market. Therefore, it was decided to expand product range in that segment and Valta is successfully working on this task. In September, 2013 the Company introduced new products under Mnyams trademark and is planning to add several new products in December of this year.

Extensive knowledge of distribution business helps Valta successfully develop its private labels. Thus, before including anew item in Valta’s portfolio top managers carefully analyze all stages of its manufacturing and packaging, evaluate product quality and compliance with international standards. Such knowledge and rich experience of cooperation with leading foreign pet products manufacturers helped Valta to choose reliable vendors, and ability to organize full cycle of business processes made it possible to offer our partners high quality products at affordable prices and to satisfy niche demand.

 
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